Introduction
You’ve designed a product, maybe even filed a provisional patent application, and now you’re ready to get it out into the world. So what’s next? It’s time to start selling your invention online.
But here’s the catch: with so many platforms and so much competition, selling online requires more than just uploading a product photo.
In this guide, you’ll learn the best platforms to sell your invention, expert marketing tips, and how InventionHome can help you develop, package, and promote your invention professionally—so it stands out and gets results.
Can You Really Sell an Invention Online?
Absolutely—but success depends on:
• Choosing the right platform
• Creating professional visuals and product descriptions
• Protecting your idea (when appropriate)
• Targeting the right audience
InventionHome supports inventors with everything from marketing videos to invention portfolios, making your product easier to pitch and promote online. Get a free consultation today
Top Platforms for Selling Your Invention Online
1. Amazon
Perfect for inventors ready to manufacture and ship their own products.
Pros:
• Massive customer base
• Trusted by buyers
• Fulfillment options via FBA (Fulfilled by Amazon)
Tips:
• Invest in quality product photos and descriptions
• Register your brand via Amazon Brand Registry
• Use “patent pending” status if applicable
Need help with product presentation? InventionHome offers design and marketing services to help you stand out on Amazon.
2. Etsy
Great for handmade, customized, or niche inventions.
Pros:
• Creative audience
• Lower fees than Amazon
• Strong community support
Tips:
• Highlight uniqueness and craftsmanship
• Offer personalization options
• Use lifestyle images to tell your product’s story
3. Shopify
Ideal if you want full control over your online store.
Pros:
• You own your platform
• Flexible design and marketing tools
• Integrates with Facebook, Instagram, Google
Tips:
• Build a simple landing page with product benefits
• Use SEO-friendly product titles and descriptions
• Collect emails for remarketing
4. eBay
Perfect for test marketing or limited product runs.
Pros:
• Fast setup
• Trusted for both new and used items
• Auction or fixed-price options
Tips:
• Emphasize value and scarcity
• Include “Buy It Now” to capture impulse buyers
• Watch competitor listings to stay competitive
5. InventionHome’s Marketing Platform
Not a traditional eCommerce site—but a smart way to license your invention or connect with interested companies.
InventionHome markets your invention to a network of companies and helps you secure licensing deals or manufacturing partnerships. Get a free consultation today
Pros:
• No need to manufacture upfront
• Easier path to passive income via royalties
• Professionally managed presentations
Tips for Selling Your Invention Online Successfully
1. Protect Your Idea First
Before you sell or publicly display your product:
• File a provisional patent application if protection is needed
• Use NDAs when discussing your invention privately
• Include “patent pending” in listings (only if true)
InventionHome connects inventors with independent patent attorneys who handle this process for you.
2. Use Professional Photos and Descriptions
Visuals are everything. Don’t just snap photos on your phone—invest in:
• Clean, well-lit product images
• 3D renderings (especially for concept-stage products)
• Short demo videos that show how your invention works
InventionHome offers 3D prototypes, product renderings, and marketing videos to elevate your invention’s appeal online. Get a free consultation today
3. Highlight Benefits, Not Just Features
Buyers care about what your product does for them.
Example:
Instead of: “This lid is made from BPA-free plastic.”
Say: “Keeps your food fresh without harmful chemicals.”
Use bullet points:
• What problem does it solve?
• Who is it for?
• Why is it better than alternatives?
4. Build a Brand Presence
Consistency builds trust. Use:
• A simple logo
• Branded packaging
• Matching visuals across platforms
InventionHome helps inventors develop professional branding and packaging, making your product look retail-ready from day one.
5. Leverage Social Media and Influencers
Don’t rely on marketplaces alone. Share your product:
• On TikTok, Instagram, Facebook, and Pinterest
• Through how-to videos and product demos
• With micro-influencers in your niche
Want Help Selling or Licensing Your Invention?
You don’t have to navigate online sales alone. InventionHome helps inventors protect, design, and market their products—whether you want to sell online or license to a company.
Schedule a free consultation today and discover your best next step.
What If You Don’t Want to Manufacture the Product Yourself?
If manufacturing, shipping, and customer service aren’t your thing, licensing may be a better option.
With licensing, a company:
• Produces your invention
• Markets and distributes it
• Pays you royalties on every sale
InventionHome specializes in helping inventors license their inventions, handling everything from marketing materials to company outreach.
Conclusion
Selling your invention online is totally doable—but it takes strategy. From choosing the right platform to developing strong visuals, every step matters.
The good news? You don’t have to do it alone.
Get your free consultation with InventionHome today and start selling—or licensing—your invention with expert support every step of the way.
Frequently Asked Questions (FAQs)
Can I sell an invention online without a patent?
Yes, but it’s risky. Use a provisional patent application or NDA to protect your idea before making it public. InventionHome connects you with independent patent attorneys who can help.
What’s the best platform to sell a new invention?
It depends on your goal. Use Amazon or Shopify for direct sales; Etsy for niche products; or InventionHome to find licensing partners and skip manufacturing.
Do I need a prototype to sell online?
Not always. Digital prototypes or renderings can be enough to attract interest. InventionHome provides 3D virtual prototypes to help you market your invention effectively.
Can InventionHome help me sell my invention?
Yes! InventionHome offers services to design, protect, and market your invention, whether you’re selling it directly online or looking to license it to a company.
About InventionHome
InventionHome is a trusted leader in helping everyday inventors bring their ideas to life. From patent protection and 3D virtual prototyping to product marketing and licensing, we provide the tools, expertise, and guidance to support inventors at every step. Our streamlined, affordable approach helps simplify the invention process while increasing the chances of success.
Whether you’re just starting with an idea or looking to license a finished product, InventionHome is here to help. We work with first-time inventors, seasoned innovators, and everyone in between—connecting them with companies looking for new products and opportunities. Our mission is to make inventing accessible, rewarding, and achievable.
Ready to take the next step? Email us at info@inventionhome.com or request your free consultation here to get expert help with your invention journey.
Disclaimer: This article is intended for informational purposes only and should not be construed as legal advice. While we strive to provide accurate and helpful information about the invention and patent process, InventionHome is not a law firm and does not offer legal services or legal representation. Nothing in this article should be considered a substitute for legal advice from a licensed attorney who is qualified to practice in your jurisdiction and is familiar with the specific facts of your situation. If you have questions about patent law, intellectual property rights, or the legal protection of your invention, we strongly recommend consulting with a qualified patent attorney.