Introduction
Licensing your invention can be one of the most effective ways to generate income without having to manufacture and sell it yourself. But the biggest challenge for many inventors is knowing how to find companies interested in licensing inventions.
This guide walks you through the proven strategies for identifying, researching, and connecting with potential licensees to bring your product to market.
1. Understand What Makes a Company a Good Licensee
Not every company is a good fit for your invention. The best licensees are those who already sell products in your invention’s category and have the infrastructure to manufacture, distribute, and market new products.
What to Look for in a Potential Licensee
✔ A track record of launching new products.
✔ A product line that aligns with your invention.
✔ Distribution channels and retail relationships.
✔ An interest in innovation and third-party product submissions.
2. Conduct Market Research to Build a Target List
Start by identifying companies currently selling similar or complementary products. This will help you focus your outreach efforts to find companies interested in licensing inventions like yours.
How to Research Potential Licensees
✔ Browse online retailers like Amazon, Walmart, and Target to find competing products.
✔ Visit the websites of brands you find to locate submission guidelines.
✔ Use tools like Google, LinkedIn, and industry directories to gather contact details.
✔ Attend trade shows and industry expos (in person or virtually) to discover companies actively seeking new ideas.
3. Prepare a Professional Invention Presentation
To get a company interested, you need to make a great first impression with a concise and compelling presentation.
What to Include in Your Licensing Presentation
✔ A brief product overview – What problem does it solve?
✔ A short video or 3D rendering showing how it works.
✔ The invention’s benefits and potential market.
✔ Patent or provisional patent status.
✔ Prototype images or specifications.
How InventionHome Can Help
✔ They offer low-cost 3D virtual prototypes and realistic 3D artwork, making your presentation more professional.
✔ They assist with Provisional Patent Applications (PPAs) to protect your invention before pitching.
✔ They specialize in securing licensing deals, connecting inventors with companies actively looking for new products.
Get started today with a free consultation!
4. Reach Out with a Clear and Professional Pitch
Once you have a list of companies and a strong presentation, it’s time to make contact.
Best Practices for Outreach
✔ Use email as your primary method of introduction.
✔ Keep your message short—focus on the benefits of your invention.
✔ Include a link to your product video or presentation.
✔ Be persistent but professional in following up.
Sample Email Template
Subject: New Product Idea for Your Review
Hello [Name],
I have developed a new [product type] that I believe aligns with your current line. It solves [problem] and offers [benefits]. I’d love to share a short video and discuss the potential for licensing.
Please let me know if you’d be open to a quick review.
Best,
[Your Name]
5. Use Licensing Platforms and Inventor Networks
There are platforms and services dedicated to connecting inventors with companies. This is a great way to find companies interested in licensing inventions.
Top Tools for Finding Licensees
✔ LinkedIn – Connect with product managers and innovation teams.
✔ InventionHome – A full-service platform that helps inventors find licensing opportunities.
✔ United Inventors Association (UIA) – Offers networking opportunities.
✔ Online licensing marketplaces like Edison Nation and Quirky.
6. Be Ready to Negotiate and Follow Up
When a company shows interest, be prepared to discuss royalty rates, performance milestones, and licensing terms.
What to Know Before Negotiating
✔ Typical royalty rates range from 3% to 10% of net sales.
✔ Some companies offer upfront payments or minimum guarantees.
✔ Always consult a licensing expert before signing any agreement.
How InventionHome Can Help
✔ They help guide inventors through the licensing process, from first contact to final agreement.
✔ They can match you with multiple companies, increasing your chances of success.
Conclusion
Finding companies interested in licensing inventions takes research, preparation, and persistence, but the payoff can be well worth it. By identifying the right companies, presenting your idea professionally, and knowing how to pitch effectively, you can bring your invention to market without manufacturing it yourself.
If you’re ready to get started, InventionHome provides professional patent search services, licensing support, and 3D presentation tools to help inventors succeed.
Get started today with a free consultation!
How InventionHome Can Help
Bringing an invention to market can be challenging, but InventionHome simplifies the process with expert marketing and licensing services designed to connect your product with companies actively seeking new innovations. We also work with independent patent attorneys who assist with professional patent searches, filings, and legal documentation to help protect your idea.
Ready to launch and protect your invention? Get a free consultation with InventionHome today!
Frequently Asked Questions (FAQs)
How do I know if a company is open to licensing?
Check their website for product submission guidelines, or reach out to see if they’re open to third-party ideas.
What if I don’t have a prototype?
You can still license your idea using a 3D virtual prototype or concept presentation. InventionHome can help create one.
Should I get a patent before contacting companies?
Filing a Provisional Patent Application (PPA) offers early protection and is usually sufficient for initial licensing discussions.
For more details, visit USPTO.gov.
About InventionHome
InventionHome is a trusted leader in helping everyday inventors bring their ideas to life. From patent protection and 3D virtual prototyping to product marketing and licensing, we provide the tools, expertise, and guidance to support inventors at every step. Our streamlined, affordable approach helps simplify the invention process while increasing the chances of success.
Whether you’re just starting with an idea or looking to license a finished product, InventionHome is here to help. We work with first-time inventors, seasoned innovators, and everyone in between—connecting them with companies looking for new products and opportunities. Our mission is to make inventing accessible, rewarding, and achievable.
Ready to take the next step? Email us at info@inventionhome.com or request your free consultation here to get expert help with your invention journey.
Disclaimer: This article is intended for informational purposes only and should not be construed as legal advice. While we strive to provide accurate and helpful information about the invention and patent process, InventionHome is not a law firm and does not offer legal services or legal representation. Nothing in this article should be considered a substitute for legal advice from a licensed attorney who is qualified to practice in your jurisdiction and is familiar with the specific facts of your situation. If you have questions about patent law, intellectual property rights, or the legal protection of your invention, we strongly recommend consulting with a qualified patent attorney.